Unlock new revenue streams by merchandising hotel spaces
Key insights:
- Diversify revenue beyond room bookings
- Cater to modern traveler preferences
- Capitalize on underutilized spaces
- Seamless booking enhances guest spending
- Automate for efficiency and growth
Meeting the needs of today’s travelers
Modern travelers seek experiences tailored to their preferences, with 75% of guests prioritizing personalized options when booking accommodations. To remain competitive, hotels must rethink their offerings and embrace new revenue-generating strategies. From repurposing unused spaces to curating customized add-ons, innovative retailing approaches help meet guest expectations while driving additional income. Providing unique services such as in-room packages, flexible payment options, and exclusive experiences allows hotels to evolve with changing demands and stay relevant in the marketplace.
Expanding profitability beyond rooms
Guests today expect more than just a comfortable stay—they value convenience, personalization, and seamless service access. To cater to these preferences, hotels must transition from being solely lodging providers to dynamic, experience-driven businesses. A strategic way to achieve this is by monetizing assets that are often underutilized.
A hotel parking lot with 50 available spaces could generate $182,500 annually if monetized at $10 per day.
Hotels can profit from amenities such as parking, private dining, day-use workspaces, wellness experiences, and local tours. By leveraging technology, hotels can cater to both guests and non-guests, expanding their customer base while unlocking new revenue streams. Many properties are already seeing success by implementing SynXis Retailing to optimize and market these additional offerings.
Turning hotel spaces into revenue drivers
With adaptability being key in the hospitality industry, finding new ways to generate income is crucial. A Skift report revealed that 85% of hoteliers expect ancillary services to become a primary revenue driver by 2025.
Hotels using SynXis Retailing earned an average of $300 in additional spend per booking, with top-performing properties projected to exceed $1 million in non-room revenue annually.
— Sabre Data, 2024
Every area of a hotel holds potential for revenue growth. According to Skift’s research, 49% of hoteliers believe unique upselling strategies and amenities are key to their financial success. By treating hotel spaces as assets, properties can optimize their offerings to maximize revenue. Consider these creative ways to capitalize on existing space:
- Wellness & Fitness – Offer non-guests access to spa and fitness facilities with premium add-ons like personal training or wellness packages.
- Gourmet Dining – Provide exclusive experiences such as rooftop dinners, chef-led tasting menus, or wine pairings.
- Event & Meeting Spaces – Rent out conference rooms for corporate meetings, training sessions, or special celebrations with catering options.
- Co-Working Areas – Convert unused lounges into workspace hubs with Wi-Fi, business amenities, and food service options.
- Rooftop & Outdoor Venues – Host events such as yoga sessions, movie nights, or cocktail parties with scenic views.
Hotels are no longer just places to stay; they are becoming multi-use lifestyle destinations. With SynXis Retailing, properties can efficiently market and sell a diverse range of services, enhancing guest experiences while boosting profitability.
Capturing revenue at every touchpoint
Guests expect seamless access to services, making a frictionless booking experience essential. SynXis Retailing solves challenges by consolidating all offerings into a unified solution, allowing guests to effortlessly add experiences at booking, during their stay, or even post-checkout.
Studies show that 25% of travelers are frustrated when they cannot book all desired services in one place.
With a centralized system, hoteliers gain full visibility into guest preferences, enabling targeted upselling and personalized offers. Integrations with booking engines, call centers, and mobile apps ensure that guests can purchase services at any time, through any channel, increasing conversion rates and enhancing satisfaction.
Automating operations for maximum efficiency
While many hotels use centralized systems for room bookings, managing additional services often remains disconnected. A recent industry survey found that 45% of hoteliers struggle with siloed technology, limiting visibility across guest interactions.
To overcome this challenge, hotels need a fully integrated retailing system that connects reservations, service management, and inventory tracking. With SynXis Retailing and its integration with Nuvola, hotels can automate order fulfillment, optimize staffing, and ensure seamless communication between departments. This integration enables automated workflows that reduce manual errors, improve operational efficiency, and allow staff to focus on delivering exceptional guest experiences.
With the right technology, hoteliers can improve productivity, minimize inefficiencies, and enhance service offerings—all while increasing revenue.
Actionable steps to get started
To unlock new revenue potential and enhance guest experiences, hoteliers should consider these key steps:
- Assess your space – Identify underutilized areas that can generate additional income.
- Think beyond rooms – Expand service offerings to meet evolving guest expectations.
- Optimize your offerings – Develop new experiences that complement your property’s existing assets.
- Implement the right tools – Use solutions like SynXis Retailing to simplify and scale retailing operations.
By transforming into retail-focused businesses, hotels can increase profitability, attract a broader audience, and deliver unforgettable guest experiences.
Related insights:
SynXis Retailing
With SynXis Retailing, you can transform from filling rooms to creating memorable experiences for guests and value for the business. Instead of focusing on occupancy and average daily rate (ADR), you can focus on total revenue per guest. And when everything is an attribute, the opportunities are endless.
