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Why hoteliers are moving on from dynamic packaging to SynXis Retailing

In today's hospitality landscape, ancillary services have emerged as a pivotal revenue stream for hotels, offering guests a range of additional amenities such as room packages, spa treatments, airport transfers and other policies. While dynamic packaging solutions once facilitated this customization, the evolving demands of hoteliers and guests have called for more advanced technology solutions.


In today’s hospitality landscape, ancillary services have emerged as a pivotal revenue stream for hotels, offering guests a range of additional amenities such as room packages, spa treatments, airport transfers and other policies. While dynamic packaging solutions once facilitated this customization, the evolving demands of hoteliers and guests have called for more advanced technology solutions.


Enter SynXis Retailing, a comprehensive e-commerce solution, designed beyond the capabilities of dynamic packaging for travel. With its enhanced features, SynXis Retailing empowers hoteliers to maximize revenue, streamline operations, and elevate guest experiences. By seamlessly integrating add-on offerings with room bookings, this innovative solution provides customizable pricing, advanced inventory management, and AI-driven recommendations.


In embracing modern retailing solutions like SynXis Retailing, hoteliers can harness the full potential of ancillary services as a significant revenue driver. Equipped to adapt to the dynamic hospitality landscape, SynXis Retailing ensures that hoteliers keep up with the evolving needs of guests. Here are the top 10 reasons why SynXis Retailing outperforms dynamic packaging:

1. Boosted conversions with enhanced product display

Optimize the layout of your storefront with a grid-based user-interface, and watch checkout sales soar. Rather than having offers presented in separate boxes individually, the new streamlined grid layout helps optimize navigation and boost conversions. When presented in a grid format, customers can effortlessly browse through a wider range of options without the need for excessive scrolling. The intuitive design ensures a seamless user experience, driving higher engagement and faster decision-making.

2. Personalized upselling with AI-powered offers

Utilize the power of artificial intelligence to deliver personalized and compelling offers to guests. SynXis Retailing’s recommendation engine powered by machine learning seamlessly integrates personalized upsells into the booking process, enhancing guest experience while driving revenue. Offers are curated based on each guest’s unique profile, prioritizing relevance and promoting additional purchases tailored to individual preferences. This not only encourages larger cart sizes and spending, but also fosters a sense of personalization that enhances the overall guest satisfaction.

3. Expand customer choice with more offer varieties

Gone are the days of creating separate offers for each variation type. With SynXis Retailing, streamline the process by featuring multiple variations within a single offer. For instance, instead of offering multiple Car Rental packages, simply allow guests to select their preferred vehicle and collection options from a dropdown menu. This simplifies the browsing experience for guests, enabling them to easily find the offer that best suits their needs. By offering more choices, you can attract additional revenue and improve operational efficiency for hoteliers by simplifying product management and reducing configuration complexity.

4. Launch products within 5 minutes

Create simple products in under five minutes with SynXis Retailing. Our system facilitates seamless duplication of products across individual properties and entire hotel groups, ensuring consistent branding across all locations. Instead of cumbersome setup processes, this new feature enhances operational efficiency and simplifies product creation. The intuitive design reduces the learning curve for staff members, allowing users to become proficient in product setup and set up new revenue opportunities with ease.

5. Create more flexible choices

Enhance your inventory management with SynXis Retailing’s new inventory types, including recurring and ad-hoc time-based options. In addition to conventional inventory types like Unlimited, Total, Daily, and Time Interval, users now have more flexibility in managing their offers. This expansion allows for precise control over inventory down to the variant level, enabling you to tailor product availability to meet specific demand patterns. With greater flexibility and control, you can drive conversions by offering increased consumer choice and ensuring products are available when your guests need them most.

6. Capture seasonal revenue opportunities

Maximize your revenue potential by strategically prioritizing seasonal or limited time offers to appear first on the list. Previously, offers were randomly generated, leading to missed revenue opportunities. Now, by showcasing time-sensitive or high-value offers prominently, you create a sense of urgency that encourages guest engagement. You can now set the display order of offers during the booking process, driving guest consumption and increase the total cart size.

7. Elevate presentation for higher conversion rates

Enhance your product selling and browsing experience seamlessly by tailoring your content and uploading multiple images with captivating descriptions according to property requirements and seasonal trends. Detailed information and descriptions are able to entice the likelihood of making a purchase and drive-up conversion rates. With enhanced product descriptions, customers are more informed when making purchasing decisions, gaining a better understanding of the products and services being offered. This not only improves the overall shopping experience but also builds trust and confidence in the brand, leading to increased customer satisfaction and loyalty.

8. See changes in real-time

Preview individual offers before publishing them to ensure they meet desired specifications and eliminate the need for post-launch corrections. Previously lacking this feature made it challenging to visualize the appearance of offers before publishing, leading to errors and inconsistencies in product presentation. With instant feedback during offer creation, you can save time and reduce the need for revisions after offers are live, thereby optimizing operational efficiency and ensuring a seamless customer experience.

9. Experience your storefront before launch

Visualize the entire store’s appearance before launching. Adjust your offers based on the overall look and feel to ensure alignment with brand guidelines, enhancing the customer experience. With a comprehensive store visualization, you can make informed decisions on your offer strategy, optimizing it for maximum effectiveness and revenue generation. Previewing helps streamline operations by identifying potential errors or issues beforehand, saving time and resources in the long run.

10. Enhance order fulfilment efficiency with email subscriptions

Fulfilment processes are now more streamlined and efficient. Orders are seamlessly managed directly within the Reservations Detail page, and the system enables customization and dispatching of email reports tailored by department. This will ensure a smooth workflow, minimizing disruptions for guests. For instance, fulfillment managers can create a daily morning report for the front desk team to handle tasks like late checkouts, early check-ins, and welcome drinks.

11. Make data-driven decisions with insightful analytics

Hoteliers can now access detailed reports organized by product groups and utilize KPI dashboards to track current product trends and analyze charts effectively. Previously, limitations in reporting hindered comprehensive insights into product performance, trends, and customer behavior. Enhanced reporting capabilities are crucial as they provide valuable insights, empowering hoteliers to refine offers, adjust pricing strategies, and optimize revenue generation strategies with greater precision and efficiency. With advanced analytics viewed with multiple filters, hoteliers can seamlessly rely on the latest retail sales data and trends to make data-driven decisions that drive success.

Why Choose SynXis Retailing

SynXis Retailing represents a leap forward in hospitality retailing technology, offering a comprehensive suite of features, an intuitive user interface, and advanced capabilities that empower our customers to achieve unprecedented success in driving ancillary revenue.


With proven results, including an average revenue of $334 per ancillary booking and up to a 3x increase in average ancillary order value for those who’ve made the switch from dynamic packaging, SynXis Retailing is poised to revolutionize the hospitality industry. We believe that by embracing our e-commerce solution, hotels will not only enhance their merchandising efforts but also elevate their overall guest experience, positioning themselves at the forefront of innovation in our industry.


Contact a Sabre representative to learn more about our Retail Studio solutions, and how it can benefit your hotel.