GDS Media case study: Grupo Posadas
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Our GDS Media solution helps you by amplifying your visibility on the Hospitality Solutions GDS and driving conversions.
53:1 ROI average (2024 YTD Promospots Campaigns)
Sponsored Property improves a hotel’s chances of being reserved by 4x
Through segmented and customized PromoSpots visible in hotel and air screens, Grupo Posadas achieved great results during 2024!
As part of their strategy, Posadas used Sponsored Property, which gave their properties preferred placements in the results of availability searches. Sponsored Property improves a hotel’s chances of being reserved by 4x.
About GDS Media
Hoteliers with tight advertising budgets must find strategic ways to increase brand awareness and boost hotel revenue. Budgeting for GDS advertising is one way to do that.
The GDS is the highest yield channel for many properties, but those with standard GDS participation can get buried in the search results. Hospitality Solutions’ GDS Media supports your acquisition strategy by providing a set of targeted advertising offerings to travel agents within the Hospitality Solutions GDS— helping your hotel stand out from competitors.
Investing in Hospitality Solutions’ GDS campaigns has helped our business exceptionally. They’re the experts on guiding us to obtain better results in our GDS revenue. Our partnership has grown over the years, it has helped us maintain our leadership in being Mexico’s number one hotel company. We’ll look forward to keeping our partnership to achieve better in results throughout the oncoming years.
Subdirector Convenios y Consorcios
Grupo Posadas
