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Gift Cards & Vouchers case study: Capella Hotel Group

Capella Hotels and Resorts is an award-winning luxury hotel brand with properties in Singapore, Bangkok, the Maldives, and more. In the Travel + Leisure World’s Best Awards 2023, the hotel group was named the best hotel brand in the world. The hotel has an exciting itinerary of workshops and activities to experience culture, community, and tradition, with a Capella Culturist at service to craft extraordinary experiences.

Published on
Maura Valentine on September 13, 2024

They have a ‘never say no’ attitude. Everything we have asked they have addressed extremely professionally. Sabre is very flexible with customizing requirements to our content and strategy. They were very responsive and the end product address most of our needs from F&B, spa, and accommodation to backend processes.

Corporate Director, Digital Marketing & e-Commerce

Capella Hotel Group

Gift Cards & Vouchers

Our gift card solution is fast to launch, easy to use, and expertly supported—helping you capture revenue year-round. With customizable designs, seamless integration, and real-time tracking, it’s the ultimate tool for boosting sales and guest satisfaction.

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With Capella’s gifting platform, built by Sabre Hospitality, guests can gift curated Capella experiences, ranging from signature high tea sets to wellness escapes to cultural tours at their 5-star hotels.

The objectives

Capella Hotels and Resorts embodies excellence in the craft of hospitality. As a luxury hotel and resort situated in exotic locations, Capella looks to create additional digital touchpoints to promote its authentic experiences at its cultural destinations.

  • Develop a unified multi-shopfront boutique to localize a series of experiences tailored to the region
  • Improve efficiencies and communications across global teams with a centralized backend system
  • Custom website design with a content-focused strategy that inspires travelers to dream about Capella’s resorts before their trips
  • Promote unique experiences and digital gift cards as a new revenue source
  • Develop a mobile-friendly channel for guests to purchase experiences and for employees to track sales on the go

The solutions

Capella’s retail storefront now offers a variety of experiences, from enticing stay packages to seasonal sets and wellness treatments.

  • Launch digital Gift Cards & Vouchers
  • Merge checkouts across several departments
  • Unify multiple properties for complete control and visibility
  • Implement a localized storefront to cater to specific promotions and offerings
  • Custom website design with a content-focused strategy
  • Build mobile-friendly channels for guests and employee tracking

The results

A variety of experiences, from enticing stay packages to seasonal sets and wellness treatments, are now exhibited on Capella’s retail storefront

  • Capella enhanced revenue through the sale of digital gift cards and resort credits, with popular staycation packages averaging an order value of $500 USD
  • A media-focused, mobile-optimized website was designed to inspire guest interest and facilitate easy browsing and purchasing on-the-go
  • A new dashboard system streamlined sales monitoring and backend reporting for employees, allowing Capella to launch new storefronts quickly
  • Provided a customer service concierge trained to handle global queries on gift vouchers and experiences

Gift Cards & Vouchers case study: Capella Hotel Group - Sabre Hospitality

Customer:

Capella Hotel Group

Location:

Asia

Product:

Gift Cards & Vouchers

Generated over $1M in incremental revenue in less than a year

Average order value of $500 USD

Gift Cards & Vouchers case study: Capella Hotel Group - Sabre Hospitality