Where heritage meets hospitality retail: Botanic Sanctuary drives growth with Gift Cards & Vouchers
Gift Cards & Vouchers
Our gift card solution is fast to launch, easy to use, and expertly supported—helping you capture revenue year-round. With customizable designs, seamless integration, and real-time tracking, it’s the ultimate tool for boosting sales and guest satisfaction.
Botanic Sanctuary Antwerp, a luxury hotel located in a 15th-century monastery, sought to expand revenue opportunities beyond its traditional channels while preserving its premium branding. Guests can indulge in Michelin-starred dining, botanical wellness treatments, and heritage-rich experiences.
With Hospitality Solution’s Gift Cards & Vouchers solution, the property launched a branded gifting storefront, allowing guests to gift curated on-property experiences from signature high tea sets to wellness treatments.
Through mobile redemption on the app, the property achieved a 72% year-over-year increase in sales in H1 2025, placing it among the top-performing luxury hotels in the program.
The objective
Botanic Sanctuary wanted to extend its refined guest experience into the realm of gift giving. The hotel aimed to offer a sustainable and elegant way for guests to purchase and share its luxury experiences, including spa treatments and fine dining, without relying solely on traditional products like rooms.
In doing so, the team sought to monetize key gifting seasons such as Mother’s Day, all while maintaining the elevated standards of the brand. A major priority was ensuring that the redemption process was simple and mobile-first for both guests and staff.
The solution
Hospitality Solutions worked closely with the Botanic Sanctuary team to create a high-end, fully branded gifting solution which included a curated online storefront featuring luxury experiences and flexible monetary gift cards. The Retail Growth Team also delivered hands-on training and ongoing support to ensure the hotel’s teams were empowered and equipped to maximize the program’s success:
- Mobile redemption technology, enabling staff to activate and redeem gift cards using a tablet or mobile device
- Conduct end-to-end support, sharing best practices and training to ensure the Front of House team is familiar with the gift card program
- Advising on seasonal promotions, merchandising and limited-time offers to maximize gift card revenue, backed by digital marketing campaigns and analytics
Results
The Gift Cards & Vouchers solution quickly proved to be a high-impact revenue stream for Botanic Sanctuary. The hotel was the only independent property to rank in the top 10 for global gift card sales among Hospitality Solutions’ luxury portfolio, an impressive feat given the competition from larger, global hotel brands.
With a year-to-date sales increase of 72% YoY and an average order value of $306, Botanic Sanctuary continues to outperform expectations. The Mother’s Day bonus card campaign was also a standout, delivering a 45% increase in seasonal gift card sales.
Botanic Sanctuary Antwerp proves that luxury and digital innovation can coexist beautifully. With Hospitality Solutions’ Gift Cards & Vouchers, the hotel not only elevated its brand presence online but unlocked a new, high-performing revenue stream tailored for modern guests and special occasions.
The success of this program demonstrates how even legacy-rich properties can embrace contemporary tools to engage customers, drive revenue, and create lasting impressions.
