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January 22, 2020
Making intelligent connections
Our brains are constantly thinking, even while we read. We draw on our prior knowledge and experiences, using that information to make connections that help us better engage in the text we are reading. This process...
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November 4, 2019
Lessons from Hollywood to bring more guests to your hotel
Like Hollywood’s end-of-the-year race to release movies for best-picture consideration, every hotelier wants to draw a crowd to their property. Hoteliers can learn a lesson or two from Hollywood when it comes to luring larger audiences...
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October 7, 2019
What hoteliers get wrong with in-context ads
In our recent blog, Putting Contextual Advertising in Context for Hoteliers, we covered the many advantages that contextual advertising offers over more frequently used hotel advertising initiatives or strategies for driving direct bookings. So, what is...
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December 12, 2017
HOT Stats – Ensure your property is displaying when travel agents search for hotels in Sabre GDS
Travel agents can shop and book hotels quickly in Sabre GDS to find the right property for their customer. Usually this starts by shopping for hotel availability, checking the hotel description, rates and policies, and ultimately...